About Us

CEO Jahvel Adriano with Sebastian Giovinco

CEO Jahvel Adriano with Football Legend Sebastian Giovinco

90 Minutes or More team

90 Minutes or More Team

90 Minutes or More is not just a community, we are a culture.

Revolutionizing Football Culture in North America

Breaking stories, in-depth analysis, media magic — 90 Minutes or More brings football to life.

At 90 Minutes or More Media, we passionately celebrate football culture by delivering engaging content, insightful coverage, and promotional opportunities, fostering connections within the vibrant football community for fans and professionals alike.

90 Minutes or More is more than just a media brand; it's a movement aimed at revolutionizing football culture in North America. Through strategic partnerships, engaging content, and data-driven marketing, we are poised to become a dominant force in the industry. With a proven track record of digital growth and a deep understanding of football culture, we offer businesses a unique opportunity to elevate their brand and reach a passionate, engaged audience.

Founded in 2023 by CEO Jahvel Adriano, our goal is to become the go-to platform for football culture, media engagement, and brand partnerships, integrating digital media with real-world football experiences.

We achieve this by offering high-quality content creation, branding consultancy, sponsorship opportunities, and community-driven campaigns. With the rise of football in North America, particularly with the expansion of MLS, the upcoming 2026 FIFA World Cup, and increasing grassroots engagement, 90 Minutes or More is strategically positioned to capitalize on this growing market.

90 Minutes or More is a forward-thinking football (soccer) media and marketing brand that blends engaging content, strategic branding, and community-driven initiatives to elevate the football experience for fans and businesses alike. Our goal is to become the go-to platform for football culture, media engagement, and brand partnerships, integrating digital media with real-world football experiences.

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Social Followers

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Podcast Episodes

2026

World Cup Ready

Meet the Team

The voices behind 90 Minutes or More

Jahvel Adriano

Jahvel Adriano

CEO & Creative Director

Founder and visionary behind 90 Minutes or More

Steven Santos

Steven Santos

Co-Host, Strategist

Bringing tactical insights and business acumen

Miguel Hunter

Miguel Hunter

Co-Host, Cultural Curator

Keeping it authentic to the culture

Vicente D.

Vicente D.

Co-Host, Journalist

Telling the stories that matter

Join the Movement

Be part of the culture. Follow us, shop the merch, or work with us.