90 Minutes or More

Sharing real stories and conversations about the beautiful game.

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What We Bring to the Pitch

We connect brands, partners, and football clubs to the heart of the culture — the fans. Here's how we elevate your game.

Branding & Social Revamp

Optimize your online presence with high-impact content, branding strategies, and engagement-focused campaigns.

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Video Production

High-quality video including trending Reels, professional editing, and compelling visual storytelling.

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Influencer & Growth Strategy

Leverage influencer collaborations and trend-based social media strategies for maximum reach.

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Sponsorships & Partnerships

Gain exposure through our digital platforms with custom advertising packages for your brand.

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Fan Engagement

Curate viral street interviews, freestyle challenges, and emotion-driven content that connects.

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Experiential Activations

Transform events into memorable, fan-centric experiences and ensure brand messaging aligns with modern football culture.

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What We Do

We are in the business of football media and engagement — connecting big brands, partners, and football clubs to real fans on the ground.

While clubs and companies focus on expanding business operations, we focus on bridging the emotional connection between fans and the game. Our strength is in storytelling, excitement, and cultural connection.

Key Services & Activities:

  • On-street interviews using viral audio and trending formats
  • In-person football challenges and trick shot activations
  • High-energy fan interaction at stadiums, training grounds, and football festivals
  • Behind-the-scenes matchday storytelling
  • Collaborations with grassroots and pro clubs to showcase authentic fan experiences
  • Creation of emotional and engaging video/photo content
  • Event hype squads to amplify your next football-related event
  • Branded campaigns with a "cool factor" that connects with the next generation

Experience Highlights and Media Tours

  • Sports Journalist Media Tour in Argentina: Over 6 cities & 10 stadiums visited including: La Bombonera (Boca Juniors), El Monumental (River Plate), Racing Avellaneda & Independiente Avellaneda, Estadio Marcelo Bielsa (Newell's Old Boys), Deportivo Museo de Rosario, Lionel Messi Neighborhood Tour, La Plata Clásico: Gimnasia vs Estudiantes
  • Media Access Rights for Gimnasia de La Plata
  • Volunteer at FIFA U20 World Cup 2007
  • Media Day Activation for Scarborough United FC
  • Youth Soccer Coach & Referee (Scarborough Blizzard)
  • Interview with La Liga legend & Pacific FC Coach Armando Sá
  • Partner Sponsor of Gotham FC (NWSL)
  • Participated in and covered 100+ professional games worldwide as volunteer, sponsor, photographer, and journalist

Our Reach & Network

(Based off Data Analytics)

  • Over 25,000+ followers across platforms and growing
  • Averaging 5+ million monthly visits/views through digital impressions and content shares
  • Top audience cities: London, Belgrade, New York, Sydney
  • Top countries: Germany, USA, United Kingdom, France
  • Top demographic:
    • 25–34 years old: 43.8%
    • 35–44 years old: 28.2%
    • 18–24 years old: 13%
    • 45+: 9%
  • Active and growing on: Instagram, YouTube, TikTok, Facebook

We make sure that any brand, event, or football entity we partner with becomes part of something unforgettable. Our presence turns regular matches or activations into movements that fans feel connected to long after the final whistle.

Shop Our Merch

Exclusive apparel and gear from 90 Minutes or More.

90 Minutes Or More Puffer Jacket

90 Minutes Or More Puffer Jacket

$99.99

90 Minutes Or More Left Chest T Shirt

90 Minutes Or More Left Chest T Shirt

$19.99

90 Minutes or More T-Shirt

90 Minutes or More T-Shirt

$24.99

About Us

CEO Jahvel Adriano with Sebastian Giovinco 90 Minutes or More team or event

90 Minutes or More is not just a community, we are a culture.

Revolutionizing Football Culture in North America

Breaking stories, in-depth analysis, media magic — 90 Minutes or More brings football to life.

At 90 Minutes or More Media, we passionately celebrate football culture by delivering engaging content, insightful coverage, and promotional opportunities, fostering connections within the vibrant football community for fans and professionals alike.

90 Minutes or More is more than just a media brand; it's a movement aimed at revolutionizing football culture in North America. Through strategic partnerships, engaging content, and data-driven marketing, we are poised to become a dominant force in the industry. With a proven track record of digital growth and a deep understanding of football culture, we offer businesses a unique opportunity to elevate their brand and reach a passionate, engaged audience.

Founded in 2023 by CEO Jahvel Adriano, (in the picture to the left with Football Legend Sebastian Giovinco) our goal is to become the go-to platform for football culture, media engagement, and brand partnerships, integrating digital media with real-world football experiences.

We achieve this by offering high-quality content creation, branding consultancy, sponsorship opportunities, and community-driven campaigns. With the rise of football in North America, particularly with the expansion of MLS, the upcoming 2026 FIFA World Cup, and increasing grassroots engagement, 90 Minutes or More is strategically positioned to capitalize on this growing market.

90 Minutes or More is a forward-thinking football (soccer) media and marketing brand that blends engaging content, strategic branding, and community-driven initiatives to elevate the football experience for fans and businesses alike. Our goal is to become the go-to platform for football culture, media engagement, and brand partnerships, integrating digital media with real-world football experiences.

The 90+ Podcast

Where football minds meet and stories unfold — straight from our mic to your screen.

90 Minutes or More - Episode 1, Part 1

Watch on YouTube

90 Minutes or More - Episode 1, Part 2

Watch on YouTube

90 Minutes or More - Episode 2

Watch on YouTube

Get in Touch

Send Us a Message

Our Team & Contact

Jahvel Adriano – CEO & Creative Director

Steven Santos – Co-Host, Strategist

Miguel Hunter – Co-Host, Cultural Curator

Vicente D. – Co-Host, Journalist

Want to work with us? Let's make magic on and off the pitch.

Call Us

1-(647) 213-5462

Website & Portfolio

90minutesormore.com

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